Hallmark's 'Vinyl Record Cards' are Compatible with Record Players
Laura McQuarrie — January 31, 2019 — Lifestyle
References: hallmark & prnewswire
Hallmark is putting an innovative new spin on the musical greeting card this Valentine's Day with the introduction of its Vinyl Record Cards. Square sleeves open to reveal 7-inch records, which contain two songs from artists such as Bruno Mars, Michael Bublé and Kelly Clarkson from the Warner Music Group.
Rather than opening up to reveal a tune, as many musical cards do, these ones can be placed onto a record player to share a tune and truly capture the heart of a music lover with a passion for quality sound. Additionally, these Vinyl Record Cards have the potential to be saved as special keepsakes and enjoyed throughout the year.
When it comes to ordering these musical Valentine's Day cards, consumers are able to add a personalized message that will be written by hand in a writing style of one's choosing.
Rather than opening up to reveal a tune, as many musical cards do, these ones can be placed onto a record player to share a tune and truly capture the heart of a music lover with a passion for quality sound. Additionally, these Vinyl Record Cards have the potential to be saved as special keepsakes and enjoyed throughout the year.
When it comes to ordering these musical Valentine's Day cards, consumers are able to add a personalized message that will be written by hand in a writing style of one's choosing.
Trend Themes
1. Musical Greeting Cards - The introduction of Vinyl Record Cards presents an opportunity to revolutionize the traditional musical greeting card by incorporating vinyl records for a higher quality sound experience.
2. Unique Valentine's Day Gifts - Vinyl Record Cards provide a unique gift option for music lovers, combining the sentiment of a traditional greeting card with the novelty of a vinyl record.
3. Personalized Keepsakes - The ability to add a personalized message and the potential for Vinyl Record Cards to be saved as special keepsakes make them a disruptive innovation in the greeting card industry.
Industry Implications
1. Greeting Card Industry - The introduction of Vinyl Record Cards presents an opportunity for the greeting card industry to tap into the market of music lovers and provide a unique and memorable product.
2. Music Industry - Vinyl Record Cards create an opportunity for musicians and record labels to reach a broader audience and engage with fans through a unique and tangible product.
3. Gift and Novelty Industry - Vinyl Record Cards offer a disruptive innovation in the gift and novelty industry by combining the sentiment of a greeting card with the nostalgia of vinyl records, appealing to music enthusiasts and collectors.
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