Vogue Italia's March 2015 beauty exclusive revives vintage hair and makeup looks. Known for referencing nostalgia, photographer Miles Aldridge captures the story that is inspired by retro travel catalogs.
In the shoot, models Nastya Kusakina, Laura O’Grady and others pose in retro ensembles that are handpicked by wardrobe stylist Julia Sarr-Jamois. The models pose in colorful looks from a number of past decades including the 50s and the 70s and don vintage hair and makeup looks by Kerry Warn and Isamaya Ffrench.
Playing with his signature light filters, Miles Aldridge captures his muses inside trains and buses and does so while focusing on rain or ice that forms on a transit window during cool weather. The end result is striking and nostalgic, immersing Vogue Italia readers into another world and decade from the past.
Key Themes Behind This Trend
- Reviving Vintage Hair and Makeup
- There is an opportunity for beauty brands to create products and services that cater to the growing trend of reviving vintage hair and makeup looks.
- Nostalgia-inspired Fashion
- Fashion brands can capitalize on the trend of nostalgia-inspired fashion by reimagining past fashion styles and incorporating them into modern designs.
- Capturing Nostalgia Through Photography
- The trend of using photography to capture nostalgia presents an opportunity for photographers and publishers to create innovative and creative campaigns that transport viewers to another time and place.
Where This Applies
- Beauty
- The beauty industry can benefit from the trend of vintage hair and makeup and can create products and services that cater to this growing market.
- Fashion
- Fashion brands can capitalize on the trend of nostalgia-inspired fashion by reimagining past styles and incorporating them into modern designs.
- Photography and Publishing
- The trend of nostalgia-inspired photography and content creates an opportunity for photography and publishing professionals to create innovative and creative campaigns that resonate with consumers.
