Champion works in collaboration with clothsurgeon on a joint capsule that is themed around vintage collegiate styles, spotlighting the postwar times. The duo works together to capture a sense of nostalgia through ready-to-wear items for the Fall/Winter 2019 season.
The capsule features pieces such as hoodies, letterman jackets, cardigans, and more, all of which take an elevated approach with constructions of silk and velvety finishes. The original Champion designs are seen with some premium updates informed with clothsurgeon's unique designs and materials. The bespoke finish nods to both contributing efforts, including the athletically informed sweatpants that are made into tailored slacks or the more structured updates of the sweaters and jackets. This is done by detailing the tops with custom patchwork as well as chain-stitching embroidery.
What Makes This Trend Stand Out
- Vintage-collegiate Fashion
- Collaborations between fashion brands that capture vintage-collegiate styles, create an opportunity to capitalize on nostalgia-driven fashion trends.
- Premium Athleisure
- Innovations in materials and construction methods can allow athletically-informed sweatpants to be transformed into tailored slacks or elevated sweaters and jackets.
- Custom Patchwork and Chain-stitching Embroidery
- Tailored finishes like custom patchwork and chain-stitching embroidery can add bespoke elements to otherwise standard pieces of clothing.
Sectors Adopting This
- Fashion
- Collaborations between fashion brands to create vintage-collegiate themed clothing can engage consumers looking for nostalgic styles.
- Textiles
- Materials like silk and velvet can add premium elements to typical athleisure designs.
- Handcrafted/artistic Products
- Custom patchwork and chain-stitching embroidery can add bespoke, handcrafted elements to elevate ready-to-wear clothing.
