Widely Framed Bicycles

The Viks Steel Urban Bicycle Boasts a Large Central Negative Space

The first thing a person is bound to notice when viewing the Viks Steel Urban Bicycle is its unusual frame. Instead of being made out of a unique material or taking on an aerodynamic form, it simply looks as though a giant plucked up a traditional bike and widened its center for more of a rounded design. Made with stylish individuals in mind, the Viks Steel Urban Bicycle is an original design that stands out.

Designed by Indrek Narusk, the concept of the Viks Steel Urban Bicycle was born one afternoon in 2012 while he was sitting at a cafe. Wanting a new bike that was different, he writes, "The images of cafe racer style motorcycles and minimalist classic lines started spinning in my head and soon there was a pretty clear idea, what I wanted."

Unconventional Frame Design
Opportunity for bike manufacturers to experiment with unique and eye-catching frame designs.
Stylish Customization
Chance for companies to offer customization options for bike aesthetics, targeting fashionable individuals.
Integration of Minimalist Design
Potential for bicycle makers to incorporate minimalist design principles in their products for a sleek and modern look.

Sectors Adopting This

Bicycle Manufacturing
Disruptive innovation opportunity to create and market bikes with unconventional frames.
Customization Services
Opportunity for businesses to provide customization services for bike aesthetics.
Artistic Design
Chance for artists and designers to collaborate with bike manufacturers to create visually appealing and unique bicycle designs.
SCORE
5.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 62%
Freshness 8%