These incredible gasometers were once the largest gas plants in all of Europe and were an architectural staple in Vienna. These four large tanks have have been transformed by Jean Nouvel, Coop Himmelb(l)au, Manfred Wehdorn and Wilhelm Holzbauer into thriving communities.
The old Viennese gas plant turned housing community is a testament to the ingenuity of the engineers and the willingness of the Viennese people to embrace constructive architectural change. Gentrification at its finest.
Implications - With increasing numbers of eco-conscious consumers, it is imperative that businesses adapt their products and services to complement this change. Consumers will be drawn to those environmental products that allow them to live their lives in a carefree and exciting manner. Green individuals will be drawn to the products that leave them feeling as if their quality of life need not be sacrificed.