Heirloom lets you take your favorite videos, memories, and moments that deserve to be shared and creates a video-playing book to send to loved ones. The video will automatically begin playing once the cover is opened – making it great for people of all ages (regardless of their tech skills).
To set up the Heirloom video-playing books, consumers simply need to visit the website and upload a video (can be up to 10 minutes in length). Next, they choose between nine custom covers and include a personalized message on the inside. In addition, the books are rechargeable, meaning the gift can be cherished for a lifetime.
Image Credit: Heirloom
What Makes This Trend Stand Out
- Personalized Video-playing Gifts
- Opportunity for companies to offer personalized video-playing gifts as a sentimental way to share memories and moments with loved ones.
- Interactive Publishing
- Disruptive innovation opportunity for publishers to create interactive books that merge traditional print with technology to enhance the reading experience.
- Customized Consumer Electronics
- Opportunity for companies to offer customized consumer electronics that can be personalized to feature content and memories that are important to the user.
Sectors Adopting This
- Consumer Electronics
- Companies in the consumer electronics industry can capitalize on the trend of personalized video-playing gifts by offering customizable devices that feature unique video content.
- Publishing
- Disruptive innovation opportunity for publishers to merge traditional print with technology to offer interactive books that provide new ways of experiencing stories.
- E-commerce
- Opportunity for companies in the e-commerce industry to expand their product offerings to include personalized video-playing gifts, which can be sold and shipped directly to consumers.
