Google Chrome announced that it has created a number of video advertising standards that will disable excessive video ads. The video advertising standards are based on data, which was collected by the Coalition of Better Ads. Google Chrome gave notice to website administrators that they have four months to comply with the new rules, as they will take effect on August 5th.
Data was collected by surveying 45,000 consumers from all around the globe. The survey found that most people disliked ads that make users wait to skip them the most, followed by mid-video ads, and lastly image-based ads that show up over a video. Overall the new rules will improve the experiences of many Chrome users.
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