Vice Media Launches Virtual Office on Decentraland Called 'Viceverse'
Niko Pajkovic — February 26, 2022 — Tech
References: vicemediagroup & campaignlive
Vice Media Group, a media and news publication targeted towards Millennial and Gen Z audiences, has teamed up with architecture studio Bjarke Ingels Group (BIG) to launch 'Viceverse,' its first virtual headquarters located inside the metaverse.
The new space opened this week on Decentraland, a leading metaverse platform. According to the company, the new building will function as Vice Media's virtual innovation hub, as well as a place where clients can experiment with NFTs, Web 3.0, and DAOs. Vice hopes to begin holding virtual meetings with collaborators and clients in the virtual headquarters, highlighting the brand's forward-thinking approach to media and business.
“It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big scale campaign. That’s why we set up an office,” said Morten Grubak, the global ECD of innovation at The Virtue Future (a division of Vice Media).
Image Credit: Vice Media Group
The new space opened this week on Decentraland, a leading metaverse platform. According to the company, the new building will function as Vice Media's virtual innovation hub, as well as a place where clients can experiment with NFTs, Web 3.0, and DAOs. Vice hopes to begin holding virtual meetings with collaborators and clients in the virtual headquarters, highlighting the brand's forward-thinking approach to media and business.
“It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big scale campaign. That’s why we set up an office,” said Morten Grubak, the global ECD of innovation at The Virtue Future (a division of Vice Media).
Image Credit: Vice Media Group
Trend Themes
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Industry Implications
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Media and Publishing — Media and publishing companies can use virtual headquarters to bring together clients and collaborators in new and exciting ways, while exploring opportunities in emerging technologies like NFTs and Web 3.0.
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Architecture and Design — Architecture firms like Bjarke Ingels Group (BIG) have a unique opportunity to partner with companies like Vice Media to create cutting-edge virtual spaces and push the boundaries of what's possible in the metaverse.
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Technology and Innovation — As more companies move towards remote work, there is a growing need for innovative tools and platforms to facilitate collaboration and communication, creating opportunities for tech companies to develop new solutions for businesses to stay connected in a virtual world.
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