'OfftrackOutlet' Turns the Latest Films into VHS Format
Michael Hemsworth — May 30, 2016 — Art & Design
References: instagram & highsnobiety
Vinyl and audio cassettes have seen a revival so the VHS format could be next as the 'OfftrackOutlet' project.
The 'OfftrackOutlet' project sees modern movies being transformed into vintage VHS tapes that have been rented and viewed dozens of times. The sense of wear on the cassettes helps to increase the nostalgic nature associated with the project and help to identify a media format long since passed.
Several of the VHS formats created by 'OfftrackOutlet' feature stickers identifying the rental cost, while others are emblazoned with bargain basement clearance stickers. The project plays up the newfound cyclical nature of technology that can be observed with consumers obsessed with vinyl and audio cassettes.
The entire lineup of modern VHS tapes can be seen over at the 'OfftrackOutlet' Instagram page.
The 'OfftrackOutlet' project sees modern movies being transformed into vintage VHS tapes that have been rented and viewed dozens of times. The sense of wear on the cassettes helps to increase the nostalgic nature associated with the project and help to identify a media format long since passed.
Several of the VHS formats created by 'OfftrackOutlet' feature stickers identifying the rental cost, while others are emblazoned with bargain basement clearance stickers. The project plays up the newfound cyclical nature of technology that can be observed with consumers obsessed with vinyl and audio cassettes.
The entire lineup of modern VHS tapes can be seen over at the 'OfftrackOutlet' Instagram page.
Trend Themes
1. Revival of VHS Format - The 'OfftrackOutlet' project turns modern movies into vintage VHS tapes, tapping into the nostalgia and potential market demand for VHS format.
2. Cyclical Nature of Technology - The project highlights the cyclical nature of technology by capitalizing on consumers' renewed interest in vintage formats like vinyl and audio cassettes, suggesting a potential opportunity for the VHS format.
3. Nostalgic Experiences - 'OfftrackOutlet' enhances the nostalgic experience by creating VHS tapes with worn-out appearances, creating a novel way for consumers to relive the past and drive interest in the VHS format.
Industry Implications
1. Film Distribution - Film distribution companies can explore the potential of releasing modern movies in VHS format to cater to a niche market seeking nostalgic and collector's experiences.
2. Retail and E-commerce - Retailers and e-commerce platforms can leverage the growing demand for vintage formats to offer VHS tapes and related merchandise, tapping into consumer nostalgia and adding to their product offerings.
3. Media Conversion Services - Media conversion service providers have an opportunity to offer VHS conversion services, enabling consumers to convert their digital content into the VHS format and enhance their nostalgic experiences.
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