Following up the first Vetements fashion book which reportedly sold out in just one day, the French fashion label is set to release another.
Dudded 'SUMMERCAMP,' the images contained inside showoff pieces from its Spring/Summer 2017 collection. Given that Vetements regularly positions itself against corporate brands, the Vetements fashion book is one that flaunts subversive culture proudly. Lensed by the talented Pierre-Ange Carlotti, the page's muses are captured candidly against the luxurious backdrop of a French mansion.
In addition to the many pieces from Vetements that are featured, the book also contains collaborations with brands like Juicy Couture, Manolo Blahnik and Champion. Those looking to get their hands on the collection of visuals can find it available from a selection of online stores at the beginning of October.
What Makes This Trend Stand Out
- Subversive Fashion Books
- Fashion labels are creating subversive fashion books that showcase their latest collection and a cultural statement.
- Luxurious Fashion Photography
- Fashion labels are commissioning luxurious fashion photography which captures candid muses elegantly, using the backdrop of luxurious locations to reinforce the overall theme of their collections.
- Fashion Brand Collaborations
- Fashion labels are entering into unexpected collaborations with other brands, including corporate brands, to create unique pieces and showcase their subversive vision.
Sectors Adopting This
- Fashion
- The fashion industry could incorporate subversive books and luxurious fashion photography into promotions to showcase their products and overall vision.
- Publishing
- Publishing companies could create fashion books in collaboration with fashion labels to showcase their products and a cultural statement, potentially targeting a new audience of fashion enthusiasts.
- Branding
- Corporate branding companies could explore unexpected collaborations with fashion labels to create unique and impactful promotional content that goes beyond traditional advertising methods.
