Marc Jacobs Beauty launched its holiday collection, Very Merry Cherry. Just in time for the changing weather, this expansive and wintery makeup range is perfect for those looking to complete simple, seasonal looks.
The packaging of the products is what first catches the consumers eye, as it arrives in a cheery mint green colorway alongside bold cherry motifs. Inside, offers a range for the face, lips and eyes that ranges from shimmering to matte looks. Some standouts include the eye shadow palette which is filled with bright colors and sparkles. Perfect for any socially distant holiday parties is a bright red lipstick that's sure to help build a strong night out look.
The line ranges from $27 to $49 USD.
Image Credit: Marc Jacobs Beauty
Key Themes Behind This Trend
- Expansive Holiday Makeup Collections
- Opportunity for beauty brands to create holiday-themed makeup collections that offer a wide range of products for the face, lips, and eyes.
- Distinctive Packaging Design
- Potential for brands to attract consumer attention with eye-catching packaging that incorporates bold motifs and vibrant colors.
- Shimmering and Matte Makeup Looks
- Demand for makeup palettes that offer a variety of shimmering and matte options to accommodate different seasonal looks.
Where This Applies
- Beauty and Cosmetics
- Opportunity for beauty brands to leverage holiday seasons by launching themed makeup collections and innovative packaging designs.
- Fashion and Retail
- Chance for fashion and retail brands to collaborate with beauty brands for holiday-themed makeup collections and cross-promotion opportunities.
- Event Planning and Entertainment
- Potential for event planners and entertainers to utilize festive makeup collections as part of their services for socially distant holiday parties and events.
