Luxurious Titanium Alloy Smartphones

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Vertu Has Returned With Two New Distinctly Luxe Designs

— October 23, 2018 — Tech
Founded as a luxury handset maker, Vertu has finally returned and recently debuted two new devices at a launch event in Beijing. Known as the Aster P Baroque and the Aster P Gothic, both handsets are quite luxurious and unmistakably Vertu. Both devices feature a quality titanium alloy frame, as well as a sapphire glass screen, and back panels crafted from real leather.

The two phones also feature Vertu's traditional 'ruby' button which connects the user to a 24/7 concierge service. This service is available worldwide and provides an added layer of personalized service to the devices. Both smartphones also include distinct gull wing-style doors which act as a cover for the SIM card slot.


Image Credit: vERTU

Trend Themes

  1. Luxury Titanium Smartphones — The trend is towards producing high-end smartphones using high-quality materials, such as Titanium alloy.
  2. Personalized After-sales Services — A growing trend is the introduction of 24/7 concierge services that provide personalized assistance to high-end customers.
  3. Distinctive Smartphone Styling — The trend is towards smartphones with distinctive designs and materials, such as the 'gull wing' doors on Vertu's latest models.

Industry Implications

  1. Luxury Goods — Luxury Asian manufacturers are creating a new market segment by producing high-end smartphones crafted from quality materials.
  2. Concierge Services — Smartphone manufacturers and third-party providers are developing personalized concierge services to cater to high-end customers.
  3. Mobile Phone Manufacturing — Luxury phone manufacturers are tapping into the growing market of consumers who demand exclusive materials and design in their smartphones.
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