Founded as a luxury handset maker, Vertu has finally returned and recently debuted two new devices at a launch event in Beijing. Known as the Aster P Baroque and the Aster P Gothic, both handsets are quite luxurious and unmistakably Vertu. Both devices feature a quality titanium alloy frame, as well as a sapphire glass screen, and back panels crafted from real leather.
The two phones also feature Vertu's traditional 'ruby' button which connects the user to a 24/7 concierge service. This service is available worldwide and provides an added layer of personalized service to the devices. Both smartphones also include distinct gull wing-style doors which act as a cover for the SIM card slot.
Image Credit: vERTU
Why This Trend Is Growing
- Luxury Titanium Smartphones
- The trend is towards producing high-end smartphones using high-quality materials, such as Titanium alloy.
- Personalized After-sales Services
- A growing trend is the introduction of 24/7 concierge services that provide personalized assistance to high-end customers.
- Distinctive Smartphone Styling
- The trend is towards smartphones with distinctive designs and materials, such as the 'gull wing' doors on Vertu's latest models.
Industries Being Reshaped
- Luxury Goods
- Luxury Asian manufacturers are creating a new market segment by producing high-end smartphones crafted from quality materials.
- Concierge Services
- Smartphone manufacturers and third-party providers are developing personalized concierge services to cater to high-end customers.
- Mobile Phone Manufacturing
- Luxury phone manufacturers are tapping into the growing market of consumers who demand exclusive materials and design in their smartphones.
