July Londono is a fashion design graduate that pushes the boundaries of versatile clothing in an unconventional manner. Shattering the divide between outfit curation and home décor, the young creative liberates clothing as she frees it from the wardrobe. Each piece in July Londono’s Homewear range – from the playfully frilled pink jacket to the burnt orange velvet suit, can be used as décor around the house when not worn as an outfit. The wondrous functionality and the unbelievably design-forward aesthetic of the truly versatile clothing are displayed in a series of photographs by Eileen Lu and Jaime Danies.
July Londono does not shy away from bold colors and engaging patterns. In addition, due to the possible multiple uses of the fashion-forward collection, the silhouettes have a rather deconstructed avant-garde appearance.
Photo Credits: Jaime Danies, Eileen Lu