Photographer Nicole Demeshik captures the "Verdigris" editorial exclusive for web publication The Ones 2 Watch. The editorial features model Zhanna Brass who channels a dreamer in the outdoor shoot.
The blonde beauty is outfitted in a range of eccentric wardrobe staples that are handpicked by stylist Vera Salikova. The oversized coats, textured knits and colorful athleticwear garments are reminiscent of pieces found in a thrift shop.
The Ones 2 Watch "Verdigris" editorial highlights eccentric pieces with an avant-garde flair. Hair and makeup artist Alena Moiseeva transforms Zhanna's look with a blunt bang cut and bleached brows that are accented with a dark and smoky eye. The edgy model pulls off designer pieces from labels that include Haider Ackermann, Patrizia Pepe and Maria Black among others.
Key Themes Behind This Trend
- Eccentric Wardrobe Staples
- Opportunity for designers to create unique and unconventional clothing items for consumers who want to stand out.
- Thrift Shop Fashion
- Potential for thrift shops to capitalize on the popularity of vintage and eclectic clothing styles.
- Avant-garde Makeup
- Innovative beauty brands can explore bold and artistic makeup styles to cater to consumers looking to make a unique statement.
Where This Applies
- Fashion Design
- Fashion designers can embrace unconventional styles and incorporate them into their collections.
- Thrift Shop
- Thrift shops can curate and promote their selection of vintage and eccentric clothing to attract fashion-forward consumers.
- Beauty and Cosmetics
- Beauty brands can develop avant-garde makeup products and techniques to cater to consumers who want to experiment with bold looks.
