Luxury car brand Bentley's recently launched a new smartwatch app that offers intuitive vehicle control features. Available for Apple watches, the platform enables 'Bentley Bentayga' passengers to adjust their seats and their vehicle's temperature while monitoring vehicle speed and distance. The app could also be useful for drivers since it is designed to discourage dangerous, distracted driving.
The app is Bluetooth-connected and the brand claims it functions when "Apple Watch wearers simply synchronize with the vehicle’s Touch Screen Remote (TSR) system in order to interact with the car from the convenience of their wrist."
Dan Whittaker of Bentley explains that the new addition will work to increase consumers' positive experience, something which the brand is always looking to improve and develop.
Key Themes Behind This Trend
- Smartwatch Vehicle Control
- Bentley's new smartwatch app allows users to control various vehicle functions from their wrist.
- Bluetooth Connectivity
- The app uses Bluetooth technology to connect the smartwatch with the Bentley vehicle's Touch Screen Remote system.
- Distracted Driving Prevention
- The app is designed to discourage dangerous driving by providing easy access to essential vehicle controls.
Where This Applies
- Luxury Car Manufacturing
- Luxury car brands like Bentley can explore integrating smartwatch apps for convenient and seamless vehicle control.
- Smartwatch Technology
- The growing popularity of smartwatches opens up opportunities for developing innovative apps for different industries, including vehicle control.
- Bluetooth Technology
- The use of Bluetooth connectivity in vehicle control apps presents opportunities for companies involved in developing wireless communication systems.
