Garden Lites recently launched a new Veggies Mage Great sub-brand, along with a vegetarian frittata line that spotlights vegetables as the first ingredient. The new products include the Spinach and Egg White Frittata and the Veggie Bacon & Potato Frittata, which is packed with cauliflower, potato, onions and a plant-based, vegetarian-friendly bacon alternative made from pinto beans.
These individual frittata cups are low in calories, gluten-free and help to create simple, vegetable-powered breakfasts. When it comes to preparing these quick and easy single-serve cups, they can be microwaved for less than a minute or heated in the oven or toaster oven on days where there may be more time available first thing in the morning.
What's Driving This Trend
- Vegetable-powered Breakfasts
- Opportunity for food companies to create more vegetable-based breakfast options in response to consumer demand for healthier and more sustainable food choices.
- Vegetarian Convenience Foods
- The expanding market of vegetarian and flexitarian consumers creates a need for more on-the-go vegetarian meal options like Garden Lites' Frittata Cups.
- Innovative Meat Alternatives
- Plant-based bacon alternatives made from pinto beans in products like Garden Lites' Veggie Bacon & Potato Frittata create opportunities for companies to develop new meat substitutes.
Who This Affects Most
- Food Manufacturing
- Increased demand for nutritious and convenient vegetarian meal options highlight opportunities for food companies to develop and market these products.
- Health and Wellness
- The trend towards vegetable-powered breakfasts and plant-based meat alternatives presents opportunities for health and wellness companies to develop and market products that meet these changing consumer demands.
- Sustainability
- As consumers look for more sustainable food options, companies in the food industry have a chance to create innovative, plant-based alternatives that satisfy consumer cravings while minimizing environmental impact.
