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Quirky Vegetable Cutting Boards

Alessandra Balderreschi Designs Kitchenware Inspired by Food

— October 16, 2014 — Art & Design
The vegetable cutting boards designed by Alessandra Baldereschi take on an ironic aesthetic in that they are shaped as the food they are meant to be used for. Dubbed 'Vege-table,' the collection brings a playful touch to kitchen areas in which many products are often purely functional. Although many designs are stylish, these vegetable cutting boards take such designs to the next level.

Designed by Alessandra Baldereschi for Seletti, the vegetable cutting boards are made out of wood with lacquered colored edges inspired by the produce their take their shape after. For instance, one of the vegetable cutting boards takes the form of a head of broccoli and thus is green around the edges. There are four different designs in total.
Trend Themes
1. Playful Kitchenware - The trend of playful kitchenware, such as Alessandra Balderreschi's vegetable cutting boards, offers opportunities for companies to create unique and whimsical products that stand out in the market.
2. Functional Design with a Twist - The trend of functional design with a twist, exemplified by the vegetable cutting boards inspired by food shapes, presents opportunities for brands to combine functionality and creativity in their kitchenware offerings.
3. Aesthetic Integration of Food - The trend of aesthetically integrating food-inspired designs into kitchen products, like the Vege-table collection, provides businesses with a chance to tap into consumers' desire for visually appealing and interactive culinary tools.
Industry Implications
1. Kitchenware - The kitchenware industry can explore the disruptive innovation opportunity of incorporating playful and food-inspired designs into their product lineup to attract consumers seeking unique and visually engaging culinary tools.
2. Home Decor - The home decor industry can consider leveraging the trend of functional design with a twist, as seen in Alessandra Balderreschi's vegetable cutting boards, to create conversation-starting kitchen accessories that add personality to living spaces.
3. Gift and Novelty - The gift and novelty industry can capitalize on the trend of playful kitchenware, like the Vege-table collection, by offering unique and quirky products that make for great gifts and novelty items for food and design enthusiasts.
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