Japanese retail label WISM works in collaboration with doublet to launch a special item for the Spring/Summer 2022 season with the Vege-T. It's a shirt that has long sleeves and is detailed with a cabbage print at the very front for a humorous touch.
It is offered in the color options of black, green, and white with branding details on the left side in purple. It is designed to resemble the look of lettuce when seen at the market. The packaging also follows the same theme as it is wrapped in a special design that is inspired by the usual plastic packaging found holding the leafy lettuce. The shirt officially launches today at WISM and BAYCREW.
Image Credit: doublet
Why This Trend Is Growing
- Humorous Fashion
- There is an opportunity for fashion brands to collaborate with artists to produce more lighthearted and humorous clothing that resonates with individuals looking to generate laughter.
- Vegetable-themed Clothing
- There is a potential to bring a new subculture of vegetable-inspired fashion to life.
- Eco-friendly Packaging
- There is a chance for businesses to pioneer more eco-friendly packaging designs that resonate with consumers while promoting sustainability.
Industries Being Reshaped
- Fashion
- Fashion designers and merchandisers can leverage partnership opportunities with artists to tap into a market segment that enjoys humorous clothing.
- Food Retail
- Food markets can leverage a collaboration with fashion designers to produce custom clothes that reflect their brand and reinforce their vegetable offerings.
- Packaging
- Packaging companies can capitalize on the trend of environmentally friendly and sustainable packaging materials to promote their brand.
