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Prepackaged Vegan Tamales

Mean Vegan Products' Tamales Feature Jackfruit in Place of Pork

Traditionally, tamales are made with a center of pork with masa or dough that is steamed in a corn husk or a banana leaf—Mean Vegan Products makes vegan tamales as a plant-based alternative.

True to their name, Mean Vegan Products' Vegan Jackfruit Tamales have jackfruit at their center as a flavorful meat substitute, as it absorbs flavor and boasts a texture that pulls like shreds of meat. As such, the product is described as having a "meaty texture" that is especially appealing to "'flexitarians' and those who are making a transition to a vegan/vegetarian lifestyle."

As well as opting to replace pork with jackfruit, Mean Vegan Products also opted to make its stone-ground corn masa without corn flour. As well as being free from meat and cheese, the vegan tamales are also made without gluten, dairy and soy.
Trend Themes
1. Plant-based Meat Substitutes - The rise of plant-based meat substitutes like jackfruit presents opportunities for disruptive innovation in the food industry.
2. Appealing to Flexitarians - Creating products with a 'meaty texture' that cater to flexitarians can tap into the growing market of consumers transitioning to a vegan or vegetarian lifestyle.
3. Free-from Products - The demand for vegan and gluten-free food options opens up opportunities for disruptive innovation in the free-from food industry.
Industry Implications
1. Food Manufacturing - Incorporating plant-based meat substitutes like jackfruit in food manufacturing processes can lead to innovative product development and market differentiation.
2. Fast Casual Dining - Fast casual dining establishments can capitalize on the growing interest in flexitarianism by offering menu items with jackfruit and other plant-based meat substitutes.
3. Health Food Retail - Health food retailers can cater to the demand for vegan and gluten-free options by featuring Mean Vegan Products' tamales and other free-from food products.
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