Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Aritzia is Marketing Vegan Suede as "Better Than the Real Thing"

 - Jan 27, 2017
References: aritzia & vegnews
Materials like vegan suede and leather have been integral parts of the fashion industry for years, but they are now coming into the spotlight with help from brands like Aritzia. Rather than just simply offering alternative leather products, the brand specifically touts the cruelty-free materials with marketing that calls the textiles: "better than the real thing."

Some of the items included in the vegan leather and suede assortment from Aritzia includes skirts, trousers, dresses, blouses and shorts.

As consumers become more conscious about purchasing stylish clothing and accessories that are ethically made, mainstream fashion brands are stepping up to offer alternatives that have the potential to appeal to a wider group of shoppers. This movement is also being advanced with all-vegan clothing collection from high-end designers, as well as cruelty-free footwear adaptations.