Matt & Nat is a Canadian brand that makes a variety of cruelty-free bags, footwear and accessories, and it is now launching its first-ever vegan outerwear collection—just in time for the start of the fall and winter season. The collection is full of coats and jackets that avoid the use of any animal-derived materials to create warmth.
Some of the styles in the brand's outerwear range include wool-free coats and puffer jackets that are made without goose down—when it comes to keeping Canadians warm, the GIADA Puffer Jacket uses only 100% recycled polyester and 100% polyester fill, plus plenty of cozy details like a full-coverage collar, spacious pockets and quilting.
The collection also includes stylish vegan leather jackets that also incorporate recycled polyester materials.
Why This Trend Is Growing
- Cruelty-free Fashion
- The rise of cruelty-free fashion presents an opportunity for brands to create innovative outerwear collections that avoid the use of animal-derived materials.
- Sustainable Outerwear
- The demand for sustainable outerwear opens up possibilities for brands to develop innovative coats and jackets made from recycled materials.
- Vegan Leather Alternatives
- The popularity of vegan leather jackets creates space for brands to explore innovative materials that mimic the look and feel of real leather without using animal products.
Industries Being Reshaped
- Fashion
- The fashion industry has the opportunity to disrupt traditional outerwear manufacturing by focusing on cruelty-free and sustainable alternatives.
- Textile
- The textile industry can embrace the demand for cruelty-free and sustainable outerwear materials by developing innovative fabrics made from recycled polyester and other eco-friendly materials.
- Accessories
- The accessories industry can explore the production of vegan leather alternatives to cater to the growing demand for cruelty-free and sustainable jackets and coats.
