To help consumers new and familiar with adapting a vegan lifestyle, the Food Monster app provides a collective platform that shares photos, recipes and instructional guides that are designed to be extremely approachable and user-friendly. The interactive digital platform allows consumers intrigued by the lifestyle as well as ones looking to dive deeper to find the reliable information they need to get started.
Food Monster is designed to encourage a plant-based eating lifestyle, in order to help reduce the environmental and health impact of eating meat and animal products. The app shares recipes and food guides that are approachable to consumers of all income levels, backgrounds and health lifestyles. The platform aims to make the lifestyle seem more appealing with delicious foods and enticing visual prompts.