NYX's Jumbo Lash Vegan False Lashes Need No Glue or Magnets
Laura McQuarrie — May 19, 2022 — Fashion
References: nyxcosmetics & allure
NYX Professional Makeup's new Jumbo Lash Vegan False Lashes make the most of user-friendly false lash technology and ultra-flexible lash bands so that people don't have to fuss with glue or magnets. The reusable vegan lashes can be worn up to 15 times and they provide up to 12 hours of wear at a time.
Available in a range of styles, these eco-friendly and cruelty-free lashes tap into the power of the brand's 2-in-1 Liner and Lash Adhesive, which is meant to be applied along the lash line. After drying for a few seconds, the lashes can be applied for all-day comfort. The lightweight lashes deliver big length and volume, as well as the ability to be stacked to create the desired look, time and time again.
Available in a range of styles, these eco-friendly and cruelty-free lashes tap into the power of the brand's 2-in-1 Liner and Lash Adhesive, which is meant to be applied along the lash line. After drying for a few seconds, the lashes can be applied for all-day comfort. The lightweight lashes deliver big length and volume, as well as the ability to be stacked to create the desired look, time and time again.
Trend Themes
1. Glueless Lash Technology - Opportunity to develop and market easy-to-use lash products that do not require glue or magnets.
2. Reusable Beauty Products - Opportunity to innovate and provide consumers with versatile, eco-friendly, and cruelty-free beauty products that can be used multiple times.
3. Customizable Lash Styles - Opportunity to develop and market lash styles that can be easily stacked to create customizable looks.
Industry Implications
1. Beauty and Personal Care - Industry can tap into the growing demand for eco-friendly, cruelty-free, and easy-to-use beauty products, particularly in the false lash market.
2. Retail - Retailers can capitalize on the growing demand for reusable and customizable beauty products by stocking brands that provide innovative product offerings.
3. E-commerce - E-commerce platforms can cater to the growing trend of sustainable and easy-to-use products by featuring brands that offer reusable and customizable beauty products.
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