MorningStar Farms Created a Nourishing Plant-Based 'Cheezeburger'
Laura McQuarrie — March 4, 2019 — Lifestyle
References: morningstarfarms & prnewswire
Vegan cheeseburgers are becoming easier to find and order at various restaurants that are now committing to offering a wider variety of plant-based options and MorningStar Farms is now introducing a convenient option for at-home enjoyment. The all-new MorningStar Farms Cheezeburger takes the form of a meat-like patty that's packed with cheddar-style cheese for a product that can easily be grilled and enjoyed for a texture-rich eating experience.
The dairy-free, meat-free patty is packed with plant-based protein—23 grams per serving—and is set to be launched at Expo West this month. By the year 2021, all MorningStar Farms products will be 100% plant-based, with about half of the brand's products already reflecting this commitment to the health of people and the planet.
The dairy-free, meat-free patty is packed with plant-based protein—23 grams per serving—and is set to be launched at Expo West this month. By the year 2021, all MorningStar Farms products will be 100% plant-based, with about half of the brand's products already reflecting this commitment to the health of people and the planet.
Trend Themes
1. Increasing Demand for Vegan Cheeseburgers - Opportunity for restaurants to expand their plant-based menu options and cater to the growing vegan market.
2. Convenience of At-home Plant-based Options - Opportunity for food companies to develop and market convenient plant-based products for consumers to enjoy at home.
3. Rise of Protein-rich Plant-based Patties - Opportunity for food companies to innovate and create high-protein plant-based alternatives to meat products.
Industry Implications
1. Food Service Industry - Restaurants and food chains have the opportunity to tap into the growing demand for vegan cheeseburgers by offering plant-based options on their menus.
2. Food Manufacturing Industry - Food companies can develop and produce a wide range of plant-based products, including vegan cheeseburgers, to meet the needs of health-conscious consumers.
3. Health and Wellness Industry - Companies in the health and wellness industry can capitalize on the trend by offering plant-based nutritional supplements and meal replacements to support a protein-rich plant-based diet.
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