Vegan cheeseburgers are becoming easier to find and order at various restaurants that are now committing to offering a wider variety of plant-based options and MorningStar Farms is now introducing a convenient option for at-home enjoyment. The all-new MorningStar Farms Cheezeburger takes the form of a meat-like patty that's packed with cheddar-style cheese for a product that can easily be grilled and enjoyed for a texture-rich eating experience.
The dairy-free, meat-free patty is packed with plant-based protein—23 grams per serving—and is set to be launched at Expo West this month. By the year 2021, all MorningStar Farms products will be 100% plant-based, with about half of the brand's products already reflecting this commitment to the health of people and the planet.
What's Driving This Trend
- Increasing Demand for Vegan Cheeseburgers
- Opportunity for restaurants to expand their plant-based menu options and cater to the growing vegan market.
- Convenience of At-home Plant-based Options
- Opportunity for food companies to develop and market convenient plant-based products for consumers to enjoy at home.
- Rise of Protein-rich Plant-based Patties
- Opportunity for food companies to innovate and create high-protein plant-based alternatives to meat products.
Who This Affects Most
- Food Service Industry
- Restaurants and food chains have the opportunity to tap into the growing demand for vegan cheeseburgers by offering plant-based options on their menus.
- Food Manufacturing Industry
- Food companies can develop and produce a wide range of plant-based products, including vegan cheeseburgers, to meet the needs of health-conscious consumers.
- Health and Wellness Industry
- Companies in the health and wellness industry can capitalize on the trend by offering plant-based nutritional supplements and meal replacements to support a protein-rich plant-based diet.
