Adventurous Weatherproof Sneakers

The Vans Ultrarange EXO HI MTE-1 Easily Handle Inclement Weather

The Vans Ultrarange EXO HI MTE-1 sneakers are a versatile footwear style created to provide avid outdoor enthusiasts or urbanites alike with a way to maintain style and comfort when heading out into inclement weather.

The sneakers boast a modern silhouette that consists of a low-profile aesthetic to enhance their ability to be worn each day. The upper section of the sneakers are paired with an insulated material as well as breathable Primaloft insulation that will work to keep feet feeling warm and dry no matter the conditions.

The Vans Ultrarange EXO HI MTE-1 sneakers are also paired with an UltraCush Lite midsole compound that will provide lightweight cushioning and comfort when being worn for extended periods. The sock-fit bootie construction of the sneakers further increases natural wearability.

Weatherproof Sneakers
Creation of all-weather sneakers with waterproof technology is a disruptive innovation opportunity for footwear companies.
Versatile Sneakers
The evolution of sneakers from sportswear to versatile footwear styles offers a disruptive innovation opportunity for fashion brands.
Insulated Sneakers
Designing sneakers with insulation technology for extreme weather conditions is a disruptive innovation opportunity for outdoor gear companies.

Sectors Adopting This

Footwear Industry
The footwear industry can leverage advanced materials and design technology to create innovative weatherproof sneakers for consumers.
Fashion Industry
The fashion industry can capitalize on the trend of versatile sneakers that can be worn in various environments and weather conditions.
Outdoor Gear Industry
The outdoor gear industry can innovate further by creating more reliable weatherproof and insulated sneakers for outdoor enthusiasts who demand high-quality gear.
SCORE
4.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 67%
Freshness 11%

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