The new Vans UltraRange EXO Hi Gore-Tex MTE-3 series is the perfect boot selection for consumers looking for traction, warmth, and cold weather protection. The technically advanced all-weather product from Vans features Moisture Management, Thermoregulation, and Traction in cold and wet environments.
The UltraRange EXO Hi Gore-Tex® MTE-3 boasts a Gore-Tex Moisture Management, "an industry leader in high-performance waterproof-breathable technology since 1969." Per square inch of the GORE-TEX membrane, there are over nine billion pores — ensuring breathability while letting internal moisture escape.
In addition, the waterproof package is a 3M™ Thinsulate™ cold-weather insulation that is powerfully warm and lightweight. The technology boasts a high "warmth-to-thickness" ratio without bulk that provides advanced freedom of movement.
Lastly, the Vans new UltraRange MTE-3 outsole features All-Trac™ all-terrain rubber compound that delivers true all-terrain grip.
Image Credit: Vans
Why This Trend Is Growing
- Winter-ready Footwear
- The UltraRange EXO Hi Gore-Tex MTE-3 series from Vans presents an opportunity for retailers to create and market cold-weather, waterproof, and all-terrain footwear.
- Technical All-weather Products
- The emerging trend of technical all-weather products can create new opportunities for manufacturers to develop and promote items that provide moisture management, thermoregulation, and traction in cold and wet environments.
- Waterproof-breathable Technology
- The use of waterproof-breathable technology can be an opportunity for companies to develop new products that ensure breathability while letting internal moisture escape.
Industries Being Reshaped
- Footwear
- This trend creates opportunities for the footwear industry to focus on developing cold-weather, waterproof, and all-terrain footwear.
- Outdoor Apparel
- The emerging trend of technical all-weather products provides opportunities for the outdoor apparel industry to explore and develop new items that provide moisture management, thermoregulation, and traction in cold and wet environments.
- Sports and Recreation
- The all-terrain grip feature of the Vans new UltraRange MTE-3 outsole presents opportunities for companies in the sports and recreation industry to focus on developing all-terrain gear and equipment.
