When people think of promotional calendars, more often than not terribly designed real estate, doctor and even charity ones come to mind; now people can think of the Valspar Paint Calendar. A practical ad campaign that makes a lasting impression, it is made up of stunning and colorful cityscapes that have been formed from dripping paint.
Conceived and executed by Draftfcb, an ad agency based in Chicago, USA, the Valspar Paint Calendar campaign is so stunning, once the year is over, the images can easily be framed for the home or office. It is especially meaningful if people can identify their own city.
The Valspar Paint Calendar was art directed by Kristin Haley with creative by Julie Regimand and Kim Nosalik. It is a very vibrant campaign.
Key Themes Behind This Trend
- Promotional Calendars Re-imagined
- Re-imagining promotional calendars as a beautiful piece of art that can be framed and serves long-lasting advertising.
- Artistic Brand Collaboration
- Collaborating with artists or art directors to create unique ad campaigns that capture attention and stand out in a crowded market.
- Practical Advertising
- Combining practicality with creativity to create advertising campaigns that serve a useful purpose beyond being just an ad.
Where This Applies
- Advertising
- Disruptive innovation opportunities include re-imagining advertising campaigns to be more practical and memorable, and collaborating with creatives in the process.
- Art
- Disruptive innovation opportunities include partnering with brands or businesses to create unique artwork or creative campaigns that capture attention and drive product sales or brand recognition.
- Printing and Publishing
- Disruptive innovation opportunities include expanding services to create or collaborate on unique and practical promotional calendars that stand out in a crowded market and offer customers more than just a basic calendar.
