When people think of promotional calendars, more often than not terribly designed real estate, doctor and even charity ones come to mind; now people can think of the Valspar Paint Calendar. A practical ad campaign that makes a lasting impression, it is made up of stunning and colorful cityscapes that have been formed from dripping paint.
Conceived and executed by Draftfcb, an ad agency based in Chicago, USA, the Valspar Paint Calendar campaign is so stunning, once the year is over, the images can easily be framed for the home or office. It is especially meaningful if people can identify their own city.
The Valspar Paint Calendar was art directed by Kristin Haley with creative by Julie Regimand and Kim Nosalik. It is a very vibrant campaign.