The latest Valentino Fall/Winter 2014/2015 campaign displays an assortment of high end pieces via juxtaposed imagery. Models Ine Neefs, Josephine Van Delden and Harlweth Kuusik are featured in the current series which was put on by photographer David Bailey.
Bailey's black and white images are paired together with one another. In each advertisement, the front, back and sides of ensembles are displayed, showcasing how the pieces look from varying angles.
By providing viewers with a full look at these Fall/Winter 2014/2015 outfits, shoppers get a better understanding of many of the looks that are present in this line. Given the assortment of shoes, bags, dresses and outerwear, these pictures will provide a window to the brand's current assortment of chic apparel.
What's Driving This Trend
- Juxtaposed Imagery
- Opportunity for photographers and advertisers to create unique advertising campaigns by pairing contrasting images together.
- 360-degree Display
- Opportunity for fashion retailers to showcase their products from all angles and offer a better shopping experience for customers.
- Assortment Showcase
- Opportunity for brands to display their full range of products to give customers a better understanding of their offerings.
Who This Affects Most
- Photography
- Opportunity for photographers to experiment with unique concepts and techniques in advertising campaigns.
- Fashion Retail
- Opportunity for fashion retailers to enhance their online and in-store displays with 360-degree product showcases.
- Luxury Fashion
- Opportunity for luxury fashion brands to showcase their full range of products and communicate their brand identity through advertising campaigns.
