If you forget to get Valentine’s Day flowers in advance, you’re bound to face long lines or worse, a very unhappy partner. To spark romance, the Flower Council of Holland had the Kingsday agency set up emergency boxes across Paris with the instructions: "in case of love at first sight, break glass."
The red emergency boxes contained a single red rose and were designed to be easily broken into. To introduce the stunt, the Flower Council of Holland had people go into stealth mode and sneakily install these boxes all over the city before the morning of February 14th.
Just a few days ago, the video introducing the campaign was followed up with another showing the results of this campaign — plenty of kisses, smiling people and a little extra romance in Paris during Valentine’s Day this year.
What's Driving This Trend
- Emergency Deliveries
- Opportunities exist for companies to provide emergency deliveries of popular holiday gifts to prevent last-minute rushes and ensure customer satisfaction.
- Romantic Stunts
- Creating romantic and playful stunts can generate positive buzz and brand recognition for companies that are looking to distinguish themselves in crowded markets.
- Guerrilla Marketing
- The use of guerrilla marketing tactics can generate large amounts of social media attention at a relatively low cost for brands.
Who This Affects Most
- Floral Delivery
- Floral delivery companies can consider introducing emergency flower delivery options to cater to last-minute Valentine's Day and other holiday shoppers.
- Marketing and Advertising
- Marketing and advertising agencies can work with brands to create unique and eye-catching promotional campaigns that attract attention and generate new customers.
- Retail and E-commerce
- Retailers and e-commerce businesses can implement creative and unique marketing stunts to attract new customers and drive sales during holiday seasons.
