Whiskey brand Penelope Bourbon has debuted its new limited-release bourbon dubbed ‘Valencia,’ which uses Vino de Naranja casks from Spain. ‘Valencia,’ which was bottled at 97 proof, is the latest addition to the brand’s Cooper Series and boasts notes of deep citrus from the coasts of Spain. The expression utilizes Spanish orange peels and is then aged for 12 months in wine casks before being bottled.
“At Penelope, we aspire to go above and beyond the norm of any cask finish whiskey we work on by constantly evolving the product,” said Michael Paladini, CEO and Co-Founder of Penelope Bourbon. “Including Vino de Naranja in our Cooper Series was the perfect next step for us because the fusion of the wine’s flavor profile and our four grain bourbon compliment each other so well.”
‘Valencia’ is available at online retailers and select alcohol retailers across America.
Image Credit: Penelope Bourbon
Why This Trend Is Growing
- Spanish Wine Cask Finish
- The trend of utilizing Spanish wine casks for finishing whiskey presents an opportunity for disruptive innovation by experimenting with different wine varietals and aging lengths.
- Limited Release Bourbons
- The trend of releasing limited edition bourbons presents an opportunity for disruptive innovation by experimenting with unique flavors and finishes to attract collectors and connoisseurs.
- Citrus-infused Bourbons
- The trend of adding citrus flavors to bourbon presents an opportunity for disruptive innovation by experimenting with different types of citrus fruits and their impact on the final product.
Industries Being Reshaped
- Whiskey Distilleries
- Whiskey distilleries can innovate by exploring different wine cask finishes and experimenting with unique flavorings to create limited edition releases that appeal to collectors and whiskey aficionados.
- Wine Producers
- Wine producers can innovate by partnering with whiskey distilleries to create unique wine casks for finishing whiskey, offering new flavor profiles and expanding their customer base.
- Online Retailers
- Online retailers can innovate by curating and promoting limited edition, unique bourbons that cater to the growing specialty whiskey market.
