Feather-Light Wristwatches

The BRM V6-44-MK Watch is the World's Lightest Automatic Wristwatch

French watch maker Bernard Richards Manufacture (BRM) added the V6-44-MK to its collection of unbelievably lightweight premium automatic wristwatches. Three previous BRM watches held the 'world's lightest watch' accolade; the V6-44-MK is the fourth, and claims the title for being the world's lightest 44 mm automatic watch.

The watch weighs in at just under 42 grams and features a case made from Makralon, the same material used in the side windows of elite racing cars. The V6-44-MK also has double-face sapphire crystal and a Grade I Titanium crown.

The watch's buckle and back ring are made from high-grade aluminum alloy. The watch's automatic movement has 25 jewels and a 38-hour power reserve. It is also water-resistant up to a depth of 50 m.

The V6-44-MK will set you back $6,600.

Ultra-lightweight Wristwatches
The trend of creating extremely lightweight wristwatches using innovative materials such as Makralon and aluminum alloys provides an opportunity for disruptive innovation in the luxury watch industry.
Automatic Watch Movements
The trend towards creating extremely lightweight automatic wristwatches with long power reserve times and water resistance creates opportunities to innovate and improve the functionality of automatic watch movements.
Double-face Sapphire Crystal
The trend towards using double-face sapphire crystal in ultra-lightweight wristwatches offers an opportunity to improve the durability and scratch resistance of watch faces.

Sectors Adopting This

Luxury Watchmaking
Innovations in lightweight materials and automatic watch movements can disrupt the luxury watch industry by providing functional and desirable products at a premium price point.
Advanced Materials Manufacturing
To meet the trend of creating ultra-lightweight wristwatches, there is an opportunity for disruption in the development and manufacturing of new and innovative materials like Makralon.
Watch Face Protection
The use of double-face sapphire crystal in light-weight wristwatches presents opportunities for disruption in the watch face protection industry by improving scratch resistance and durability of watch faces.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 78%
Freshness 8%