Featherlight Rugged Adventurer Timepieces

The Casio Pro Trek PRJB001B-2 Weighs in at 37-Grams

The Casio Pro Trek PRJB001B-2 timepiece is a rugged accessory engineered with a high-performance capability in mind to offer adventurers with the perfect option to add to their everyday carry (EDC). The watch is positioned to be the lightest model within the Pro Trek range ever created and weighs in at 37-grams to prevent it from weighing down the wrist. This is made possible thanks to the bio-based resin case that's lightweight yet rugged, while the Tough Solar technology inside keeps the watch running for extended periods.

The Casio Pro Trek PRJB001B-2 timepiece has Bluetooth to enable time syncing and more through the Casio app, while the LED backlight supports viewing in any lighting conditions. Priced at $160, the watch can be worn on the wrist or even affixed onto a bag, depending on preferences.

Ultra-light Adventure Gear
Incorporating lightweight materials into adventure gear enables enthusiasts to enjoy mobility without sacrificing durability, exemplified by innovations like the bio-based resin case.
Eco-friendly Smart Accessories
Sustainable materials such as bio-based resins are paving the way for eco-friendly smart accessories, reducing environmental impact while maintaining advanced functionalities.
Hybrid Solar-powered Technology
Leveraging solar technology for long-lasting power solutions in wearables demonstrates a shift towards sustainable energy use in consumer electronics.

Where This Applies

Wearable Technology
The integration of advanced features such as Bluetooth connectivity and solar power in lightweight timepieces presents new possibilities in wearable technology.
Outdoor and Adventure Equipment
Rugged yet lightweight designs offer enhanced experiences for outdoor enthusiasts, indicating growth opportunities in the adventure equipment market.
Sustainable Fashion
The adoption of bio-based materials in accessory design signals a growing trend towards sustainability within the fashion industry.
SCORE
6.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 71%
Freshness 44%

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