Musica, a music and entertainment store in South Africa, created a series of UV posters to launch the new Kinect Star Wars video game.
The Musica Light Saber posters are more than just posters, however; when rolled up, these prints become life-sized, UV light sabers.
The posters were conceptualized and created by agency The Jupiter Drawing Room. A long time was spent searching for just the right UV ink which would not only work well on paper that needed to be rolled up, but that also glowed well in the dark. Though the Kinect Star Wars video game may not be widely agreed upon as amazing by the video game community, its methods of promotion are undoubtedly awesome.