Disguised Tool Jewelry

The Tulry Utility Necklace Hides Essential Tools in Plain Sight

Performing a quick adjustment on your bike or tightening the hinges on your eyewear just got a whole lot easier thanks to the Tulry Utility Necklace. Crafted from stainless steel and plated in 14kt gold, the necklace hides a series of highly functional tools in plain sight to ensure they're always on hand when you need them most.

The necklace comes in two different options that are packed with two or five tools including screwdrivers like a large Philips and flathead, a box opener and even a bottle opener. The stylish industrial Tulry Utility Necklace is the design work of Nate Barr, has been handmade in Portland, Maine, and identifies the need for multifunctional fashion products as consumers seek to maintain their active lifestyles.

Multifunctional Fashion
Designing fashion products with multiple useful features provides consumers with the ability to maintain their active lifestyles.
Discreet Utility Tools
Incorporating essential tools into fashionable accessories allows for convenient and discreet access to tools when needed.
Combining Style and Functionality
The demand for fashion items that seamlessly blend style with practicality creates opportunities for innovative designs that cater to the needs of busy individuals.

Industries Being Reshaped

Fashion Accessories
The fashion accessories industry can capitalize on the trend of incorporating useful tools into their products to cater to customers' desire for convenience and practicality.
Tool Manufacturing
Tool manufacturers can explore collaborations with fashion brands to create utility tools disguised as fashionable accessories, tapping into a new market segment.
Jewelry Design
The jewelry design industry can embrace the concept of combining style with functionality to create unique pieces that serve multiple purposes, appealing to modern consumers' preferences.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 80%
Freshness 8%