Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Trend Hunter Sets Traffic Record on Computer Shutdown Day

 - Apr 3, 2007
References: metacafe & shutdownday.org
March 24 2007 was Shutdown Day, created as a new global awareness day to promote computer energy conservation. The idea was that if everyone turned off their computer for a day, the world would be a better place.

Personally, I'm a HUGE fan of eco-friendly initiatives, but I'd rather turn off my washing machine, air conditioning, or stop driving. Turing off my computer is not an option.

The day had a lot of press coverage, largely because the concept was innovative and a bit shocking. I commend Michael Taylor for his ability to create such massive buzz with a simple .org site and a decent idea. However, I am not sure how impactful the campaign actually was.

For Trend Hunter, Sundays are usually light in traffic. However, Computer Shutdown Day was our biggest day of traffic*. (* - excluding the day with Britney Spear's Bald pictures which knocked our site offline).

On Computer Shutdown Day, Trend Hunter welcomed roughly 65,000 views, compared to an average of 30,000. I guess people were using their computers...