The Used Magazine 'Night Flower' editorial was shot for the autumn and winter 2012 issue of the London-based publication. In true fall fashion, there is a dark and creepy vibe that captures the Halloween spirit perfect. Interestingly enough, model Erika Linder has a more, for lack of a better word, normal look that fits the darker seasons in general while fellow model Ehren Dorsey embodies an eerie waif-like look that specifically refers to Halloween. The two are tied together through the minimalist, off-kilter photography style.
Lensed by photographer Greta Ilieva, the Used Magazine 'Night Flower' editorial was styled by Jack Borkett. He put together a wardrobe filled with the likes of Miu Miu, Balenciaga and Louis Vuitton.
What Makes This Trend Stand Out
- Creepy Fashion
- Disruptive innovation opportunity: Explore the market for clothing and accessories that embrace a dark and creepy aesthetic, catering to those who enjoy unique and edgy fashion.
- Minimalist Photography
- Disruptive innovation opportunity: Develop new software or tools that simplify the process of creating minimalist and off-kilter photography, making it more accessible to photographers and enthusiasts.
- Seasonal Fashion
- Disruptive innovation opportunity: Create a platform or service that connects fashion brands with models who embody the desired seasonal look, facilitating more cohesive and themed fashion shoots.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Introduce eco-friendly and sustainable materials and production methods to the fashion industry, offering more ethical and environmentally-conscious options to consumers.
- Photography
- Disruptive innovation opportunity: Develop advanced AI algorithms for image editing and manipulation, allowing photographers to effortlessly achieve the minimalist and off-kilter aesthetic through automated processes.
- Magazine Publishing
- Disruptive innovation opportunity: Create a digital platform that revolutionizes the magazine publishing industry, offering interactive and multimedia-rich experiences to readers, enhancing engagement and reach.
