This innovative USB key is geared directly at the upscale oenophile. The founders of the BeWine Connected project, Alfred Tesseron and Emmanuel Etcheparre, were looking for a way to meld the traditional elements enjoyed by wine connoisseurs with modern technology.
Etcheparre was the designer behind the "custom-made-to-measure tool that precisely reflects Pontet-Canet's image: a model-sized bottle concealing a USB stick," a press release said.
"This small, removable accessory captures the strongest Bordeaux icon: its wine bottle. This innovative and exclusive concept is the ideal gift for all wine lovers as well as those who like to draw meaning from both the content and the container."
The USB stick has a video tour of the Pontet-Canet estate and winery as well as featuring a vintage waste tasting by Michel Rolland. Other information on the 1GB stick includes "cell phone ring tones with wine-connected themes, wine cellar management software, a reference of Bordeaux Grand Crus ClassÃ©s wines, a desktop environment dedicated to wine."
BeWineConnected is available in French, English and German, with Japanese and Chinese editions on their way. Current retailing price is 33 Euros.