The U.S Voter Participation: 1990-2010 infographic examines the data trends of the last five Presidential elections and by-elections. The data would suggest that the number of people coming out to cast their votes in American elections is definitely on an upward trajectory.
In the 2008 election (in which Barack Obama dominated), people were motivated -- young and old -- to go out and support their candidate, because it mattered. As the Republican and Democratic national parties become more and more polarized, voters are finding that their individual vote matters more and makes more of a difference. Gone are the days when one can be apathetic about politics whilst living in America, because so much can change (for better or worse) depending on your individual cast ballot.
What's Driving This Trend
- Increasing Voter Participation
- The U.S Voter Participation: 1990-2010 infographic reveals a trend of increasing voter participation in American elections, presenting an opportunity for innovative strategies to engage and mobilize voters.
- Motivated Voter Turnout
- The data from the last five Presidential elections and by-elections indicate a trend of motivated voter turnout, opening possibilities for disruptive innovations in voter engagement and education.
- Individual Vote Impact
- As voters realize the impact their individual vote can make in shaping the political landscape, there is an opportunity to develop innovative tools and platforms that empower and inform voters.
Who This Affects Most
- Political Campaigning
- The increasing trend of voter participation creates an opportunity for the political campaigning industry to develop new strategies and technologies to effectively reach and mobilize voters.
- Voter Education
- The motivated voter turnout trend presents an opportunity for the voter education industry to develop innovative methods and platforms to educate and inform voters about the importance of their participation.
- Civic Technology
- As the individual impact of votes becomes clearer, the civic technology industry can seize the opportunity to create disruptive tools and platforms that enhance voter engagement, transparency, and accountability.
