Ideas
Explore the world's #1 largest database of ideas and innovations, with 467,470 inspiring examples.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,061 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,264 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,061 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 467,470 cutting edge ideas.

19 Cent a Minute Cars

Smart2go Urban Vehicle Shares

— October 27, 2008 — Autos
The trend has gone from coffee to urban car sharing programs like Smart2go. The business model is to let customers drive Smart Cars as much as they want, and pay by way of their mobile phone; each time they drive, they are sent a digital invoice. The Smart2go program has been up and running in Ulm, Germany for two days. The pilot project is the brainchild of Daimler Chrysler, who started the initiative with 1,000 people and 50 Smart cars.

Here's how it works. Smart2go members open the car by way of their driver's licenses which contains a special chip. The car is started with a login code. The Smart2go customer can drive as much as he or she wants, and can then just leave the car at any designated Smart2Go parking space. For one minute you pay 19 Euro cent, for an hour, the fee is 9,90 Euro, and for a day, it is 49,90 Euros.

The Smart2go car sharing concept is based on a 20 year old idea from Swatch founder Nicolas Hayek, who is also the creator of the Smart.

A similar program already exists in North America, called Zipcar. A bit more background on that can be found below.
Trend Themes
1. Urban Car Sharing Programs - Disruptive innovation opportunity: Developing mobile apps that offer car sharing services in congested urban areas.
2. Digital Payment Solutions - Disruptive innovation opportunity: Developing mobile payment solutions that can be easily integrated with car sharing services.
3. Smart Vehicle Technology - Disruptive innovation opportunity: Developing new vehicles with smart technology, like chips in driver's licenses, that can be integrated with sharing programs.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Developing vehicles that can be easily integrated with car sharing programs and have automated payment solutions.
2. Mobile Payment - Disruptive innovation opportunity: Creating payment solutions that can be easily integrated with car sharing programs without the need for a physical transaction.
3. Mobile App Development - Disruptive innovation opportunity: Developing mobile apps that can easily connect car sharing programs with potential customers.
1.4
Score
Popularity
Activity
Freshness