Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Urban Beach Concept Hopes to Make a Splash in Amsterdam

 - Apr 2, 2010
References: & dezeen
Though not a tropical oasis, the Urban Beach concept by O+A architectural firm hopes to add more waterfront appeal to the city of Amsterdam. When one thinks of beach life, one's mind rarely ventures to the Netherlands as the first place. Being at the northern tip of Europe, one does not equate the country with fun in the sun, and that is the exact perception that the people at O+A architectural firm are trying to change.

The Urban Beach Concept is hoping to act as a tourist magnet in the summer and also hoping to change people's perception of the cleanliness of the water in the city. The structure acts as a social environment where people have the option to sunbathe, swim or just hang out.