Peter Adams hailing from Queensland recently redesigned the Ural motorcycle sidecar to accommodate his pet dog and surf gear while travelling to and from different destinations. The sidecar showcases Adams' own modifications to suit his driving preferences and styles using the Ural model as the base design. The added modifications suit Adams lifestyle allowing him to make use of Ural's designs while maintaining his own customization.
Adams' modified design features increase sidecar tracks that are extended by four inches to allow a dog to sit on board and feel more stabilized. There is also a series of stainless steel racks added to the top of the sidecar to hang surfboards from as well as prevent erosion from salt water air.
Consumers customizing brand products on their own can offer companies valuable insight into improvements customers are seeking to their favorite products.