'Up Close and Personal' is a new exhibit that seeks to takes street art from the outdoors and displays it in a stylish NYC apartment for private viewing. The unique idea came about because the curators believe that in the inherent controversial nature and location of street art, nuance and skill are often overlooked by the average person.
“Up Close and Personal explores the craft of artists who usually work in large-scale formats outdoors," reads the opening lines of the Up Close and Personal mandate. "By challenging them to create pieces that conform to the intimacy of a residential indoor setting.” The results are impressive. Transitioning these works from their natural street habitat forces the viewer to take a closer look at the work and not diminish its artistic quality, which tends to happen when people walk by street art in its normal form.
The Up Close and Personal exhibit runs from May 12th to May 15th, 2011 in the Upper West Side of New York City.
What Makes This Trend Stand Out
- Indoor Street Art
- The trend of displaying street art in an indoor residential setting for private viewing creates opportunities for artists to showcase their work in a new and intimate way.
- Reinterpreting Public Art
- The trend of recontextualizing street art as residential artwork creates opportunities for new layers of meaning in public art.
- Artistic Nuance
- The trend of emphasizing the subtleties and skill of street art, rather than just the controversy of its public placement, creates opportunities for a deeper appreciation of the genre.
Sectors Adopting This
- Art Galleries
- Art galleries have an opportunity to showcase street art in an intimate, indoor setting, expanding their conventional definition of what is considered gallery-worthy.
- Interior Design
- The trend of displaying street art in a residential setting creates opportunities for interior designers to work with urban art as a new, unconventional form of home decor.
- Public Art Organizations
- Public art organizations have an opportunity to collaborate with street artists to produce large-scale street art projects that can then be reinterpreted as indoor residential art.
