Raise is an online platform that makes use of unwanted gift cards by allowing consumers to resell them in a crowdsourced atmosphere. The service offers a way to exchange or gain a monetary profit on a card to a store that would otherwise go unused, but might be valuable to a fellow consumer.
Gift cards are a popular purchase item for many consumers that are unsure of what to gift someone. Yet the store credit can go unused if the receiver is uninterested in the brand -- and many gift cards cannot be returned. Raise offers a solution by allowing consumers to sell to other shoppers their unwanted cards with a discounted rate. The cards can also be resold to the companies.
The platform tracks buying and selling habits, tracking which company cards are often being resold.
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