This unusual vending machine is a recent addition to the Mitsui Repark parking lot in Okayama City. You won't find any chips, candy or carbonated beverages at this machine. Despite its convenience, you won't even find an item that can be consumed right away. This vending machine only dispenses bottles of fish stock, commonly used for seasoning and to prepare soups.
Since the parking lot is heavily trafficked area, the fish sauce vending machine attracts quite a lot of attention. People have flocked to the vending machines to snap pictures and line up to make a purchase from this novelty vending machine.
The vending machine dispenses two types of fish sauce, one economical and another premium grade. So far, the vending machine has been a huge success, selling an average of about 200 bottles a day.
Why This Trend Is Growing
- Novelty Vending Machines
- The trend of unconventional vending machines provides opportunities to introduce unique and unexpected products to consumers.
- Convenience-based Food Products
- The trend of vending machines dispensing commonly-used food ingredients offers convenience for consumers who need them on-the-go.
- Alternative Ingredients and Seasonings
- The trend of vending machines selling specialized ingredients like fish stock allows consumers to explore new flavors and cooking techniques.
Industries Being Reshaped
- Vending Machine Industry
- The vending machine industry has the opportunity to innovate by offering machines that dispense diverse and niche products like fish sauce.
- Food and Beverage Industry
- The food and beverage industry can explore new possibilities by incorporating vending machines to sell unconventional ingredients and products.
- Hospitality Industry
- The hospitality industry can leverage the trend of vending machines to offer guests unique and convenient food options, like fish sauce, in hotel lobbies and common areas.
