Farm Suzuki is creating a buzz in Japan's seafood industry. It recently launched an off-beat initiative to distribute its Claire oysters as a pandemic-induced adaptation. The Japan-based company turned to this direct-to-consumer approach to continue offering its renowned products.
The vending machine includes fire oysters, raw oysters on the half-shell, and raw tiger shrimp. Customers will be surprised to find that the vending machine is also complete with a microwave to reheat the fried oysters. Farm Suzuki quickly gained notoriety throughout the nation and was featured on the Japanese government's Twittter. Currently, there are two operating machines, one located in the Toranomon Hills Business Tower in Tokyo and the other in a Hiroshima souvenir shop.
Image Credit: Farm Suzuki
What Makes This Trend Stand Out
- Direct-to-consumer Vending Machines
- The seafood industry can disrupt traditional distribution channels by launching direct-to-consumer vending machines for their products.
- Automated Vending Devices for Food
- Automating food and beverage service via vending machines can improve convenience, accessibility, and reduce labor costs for businesses.
- Contactless Payment Solutions
- Adopting contactless payment solutions can be a major disruptive innovation opportunity for vending businesses to offer seamless transactions to consumers.
Sectors Adopting This
- Seafood Industry
- The seafood industry can embrace novel ways of distributing their products and reach retail customers without relying on traditional supply chain networks.
- Vending Machine Industry
- The vending machine industry can tap into the food market and innovate by introducing vending machines that offer a wide range of products beyond traditional snacks and beverages.
- Electronic Payment Industry
- Electronic payment providers can partner with vending machine businesses to offer secure and seamless payment options to consumers via credit card, mobile, or wearable devices.
