Androgynous Layered Apparel

The UNUSED Fall/Winter 2018 Collection Boasts Heavy Layering Pieces

The newest UNUSED Fall/Winter 2018 collection explores layering pieces for the colder seasons to come. The Japanese fashion label continues to drop comfortable and relaxed silhouettes that allow for playful layering and pops of color. UNUSED is often recognized in Japan for its consistent delivery of well-crafted wearable goods and the newest capsule stays true to the well-regarded design ethos. This recognizability goes beyond its home country and makes an impact on Western territory as well, with rapper A$AP Rocky showing interest in the label.

The new UNUSED Fall/Winter 2018 collection delivers goods including sweatsuits, trench coats, denim, large parkas, reworked shearling parkas, open-collar shirts, drop-shoulder hoodies, track jackets, wool coats, vests, and more. The range is set to drop at select stocklists including COVERCHORD later this year.

Layered Apparel
Opportunity for disruptive innovation in creating unique layering pieces for the colder seasons.
Comfortable Silhouettes
Opportunity for disruptive innovation in designing relaxed and comfortable silhouettes for playful layering.
Pops of Color
Opportunity for disruptive innovation in incorporating vibrant pops of color into layered outfits.

Industries Being Reshaped

Fashion
Opportunity for disruptive innovation in the fashion industry by creating innovative layering pieces for the colder seasons.
Streetwear
Opportunity for disruptive innovation in the streetwear industry by designing comfortable and playful layering silhouettes.
Retail
Opportunity for disruptive innovation in the retail industry by curating and stocking unique layered apparel pieces.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 4%
Freshness 8%