As far as music festivals go, the Unsound Festival isn’t as widely known as some of its counterparts. This idea they’re coming up with now though, will definitely generate a lot of interest. The festival will be creating fragrances based on music and sound.
One big theme in recent years is the blurring of lines between senses. Whether it be combining taste with sight, or in this case scent with hearing, the once defined senses are all melting together.
German perfumer Geza Schoen is collaborating with Ben Frost, Tim Hecker and Kode9 for the project, which will be showcased at Unsound New York. The scents contain aspects from iconic sounds of each of the artists mentioned in fragrant form. While it’s yet to be determined how they will create these scents, the idea itself is as exciting as the music it’s based off of.
Musical Fragrance Collections
More Stats +/-
Stony Scent Branding
Serial Killer-Inspired Perfumes
Spicy Celebrity-Made Teas
Foul Undead Fragrances
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.