This striking summer fashion series by photography duo decker+kutic' features desert scenery and some unseasonably warm apparel. This series was seemingly done on a hot summer day and yet all of the fashion featured here is black. What's more is that the model is wearing pants, long sleeve tops and even jackets rather than summer dresses or shorts.
The desert background in this series puts emphasis on both how hot it is outside and what the model is boldly (and bravely) wearing in that heat. In one of these shots the fully clothed model (looking quite aggravated) stands knee deep in a small body of water to try and beat the heat. Looking at these hot summer fashion photos is enough to make anyone cringe. Wearing black pants on a hot day can be disastrous.
Why This Trend Is Growing
- Warm-weather Fashion in Unconventional Colors
- This trend presents opportunities for fashion designers to create bold, unorthodox color combinations for their summer collections.
- Desert-themed Photo Shoots
- This trend presents opportunities for photographers and fashion brands to take advantage of the unique landscapes and lighting found in desert environments for their photoshoots.
- Functional Summer Clothing Options
- This trend presents opportunities for fashion brands to offer stylish and lightweight clothing options that provide protection from the sun and extreme heat, while still allowing for comfort and freedom of movement.
Industries Being Reshaped
- Fashion Design
- This industry can take advantage of the trend of warm-weather fashion in unconventional colors, which offers an opportunity to differentiate from the typical summer clothing color palettes.
- Photography
- This industry can utilize the desert-themed photo shoots trend to create unique and eye-catching imagery for fashion and lifestyle brands.
- Athletic and Outdoor Apparel
- This industry can capitalize on the trend of functional summer clothing options by offering lightweight clothing that provides UV protection and allows for cooling and moisture-wicking, which is especially appealing for active individuals spending time outdoors.
