Panera has made the unlimited coffee subscription experience a reality—at least since last winter. For just $8.99 a month, consumers can enjoy "free" unlimited coffee; apparently as often as once every two hours. This model allows for a new take on the loyalty program that many cafes and restaurants have relied on in the past. However, a subscription service might prove to be more frugal. GrubStreet writer Rachel Sugar writes: "you go to Panera because you've already paid for Panera, and while you're there, you might also buy a muffin.
Many restaurants and cafes are following Panera's lead on the unlimited coffee subscription model. According to Business Insider, the popularity of this signals the "radical new weapon in the fast-food-breakfast wars.”
Image Credit: Panera Bread