This University of Phoenix Student Ad Considers Its Alumni

 - Jan 9, 2017
References: phoenix.edu & adage
This University of Phoenix student ad aims to show applicants how diverse its alumni and current attendees are.

To do so, it focuses on family and goal-oriented individuals, who've managed to work throughout their studies to support themselves and those they love. In doing so, this University of Phoenix ad considers the different range of backgrounds and generations its attendees come from, while also speaking to the success of those who've completed their studies there. Inspired by its own real students, the post-secondary institution's video highlights army veterans, working mothers, farmers and young waitresses.

By depicting such a diverse grouping of students and alumni, the University of Phoenix tells potential applicants that just about anyone who's motivated can achieve academic success and that they're sure to benefit from the rewards of it in the future.